How to Value an Insurance Book of Business Accurately
Figuring out how to value an insurance book of business is usually the first thing on your mind whether you're looking to sell your agency or buy a new one. It isn't just about looking at a single number on a spreadsheet; it's more of an art form that mixes hard data with the messy reality of human relationships. If you've spent decades building a client base, you want to make sure you're getting every penny it's worth. On the flip side, if you're the one writing the check, you don't want to buy a "leaky bucket" where clients disappear the moment the ink dries on the contract. ...